Sam Memmolo
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BRIDGESTONE/FIRESTONE to SPONSOR NASHVILLE, Tenn. (October 15, 2003) – Bridgestone/Firestone North American Tire, LLC (BFNT) is bringing the Indy Racing League’s (IRL) Indy Racing Challenge to this year’s SEMA (Specialty Equipment Market Association) Show. Firestone has been the official tire of the IRL since 1999. The Indy Racing Challenge is one of five themed displays – making up the Indy Racing Fan Experience – that debuted earlier this year and has traveled across the country. It is a high-performance mobile race simulator using the league’s IndyCar™ Series video game that allows participants to sit in an actual IndyCar Series car and compete against each other and their favorite drivers on real IndyCar Series tracks. Jumbo video screens and a full-time announcer add to the excitement. It will be set up in Silver Lot 2, just west of the Center Halls of the Las Vegas Convention Center during the run of the show. “The IRL offers some of today’s most exciting motorsports events, and we are very excited to bring the Indy Racing Challenge to the SEMA Show this year,” said Phil Pacsi, executive director, North American Consumer Tire Brand Marketing, BFNT. “The display promises to be a must-see stop on the schedule of all show-goers.” “Firestone and the IRL have enjoyed a long and successful working relationship, and we are very happy to team with the company to bring the IRL Indy Racing Challenge to this year’s SEMA Show,” said Bill Long, vice president, marketing, IRL. “The SEMA Show is a great opportunity for the IRL and Firestone to display the speed, excitement and color of the IndyCar Series.” Based in Indianapolis and introduced in 1996, the Indy Racing League and its IndyCar Series is the realization of a vision to create a series where competition is close, costs are controlled, the same quality of equipment is available to all, and where teams and sponsors can afford to compete. The IRL IndyCar Series is the premier open-wheel, oval track series and draws on the rich heritage of the world's greatest race, the Indianapolis 500 Mile Race. The series features some of this country's most celebrated drivers and established team owners competing on some of the finest oval tracks in the world. Nashville-based Bridgestone/Firestone North American Tire, LLC is a subsidiary of Bridgestone Americas Holding, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. BFNT develops, manufactures, and markets Bridgestone, Firestone, Dayton and associate and private brand tires. The company is focused on wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off-road, agricultural and other tires to its customers in North America.
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