Sam Memmolo
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The Lincoln Mark LT has truck credentials with outstanding payload and towing capacity and adds an additional level of style and sophistication beyond high-end pickup trucks on the road today. The Mark LT is powered by a standard 5.4-liter, three-valve Triton™ V-8 engine that produces 300 horsepower at 5,000 rpm and 365 foot-pounds of torque at 3,750 rpm. Although the Mark LT is a pickup with power and driving dynamics, what makes it a true fit for Lincoln customers is the elegance. The exterior design sets the truck apart from other pickups by offering refined appearance cues from the Lincoln family of vehicles. EXTERIOR DESIGN ELEMENTS: Chrome is a unifying
theme The Mark LT's face displays a dominant grille that combines traditional Lincoln lines with a new solid center. The Lincoln look continues at the rear with taillamps that wrap into the tailgate for a broadened appearance, similar to the Lincoln Aviator and Navigator luxury SUVs. The tailgate of Mark LT finishes the exterior design with an inset appliqué that features a Lincoln star at the center. Additional chrome exterior elements are found on the front and rear bumpers, side mirrors, door handles, lower cladding and the rolled tip of the tail pipe. Optional box rail moldings adorned with chrome round out the appearance enhancements that help define the Mark LT.
During the past decade, buyers flocked to the traditional pickup truck segment, more than doubling annual volume from 1.1 million to 2.3 million units. Lincoln's customer research identifies a core group of those buyers who don't believe current pickups offer a true luxury choice, and that some vehicles labeled as "luxury trucks" aren't authentic trucks. While the target customer for the Lincoln Mark LT leans toward men in their mid-40s to mid-50s, great interest is expected among younger buyers who view their vehicle as a status symbol and spend their money on vehicles, vehicle accessories and sound systems. LUXURY IS MORE THAN SKIN DEEP:
The interior of the Mark LT rewards drivers and passengers with a well-appointed cabin filled with a wide array of amenities.
The Mark LT is a capable hauler with a 8,900 pound towing capacity and a 1,620 pound payload capacity. FOR THE LONG HAUL: Towing performance The 5.4-liter, three-valve Triton™ V-8 engine has ample low-end torque and the sophisticated electronic throttle control provides seamless, instant response and consistent transmission shift quality at various altitudes and vehicle loads. With a towing capacity of 8,900 pounds and payload capacity of 1,620 pounds, the Lincoln Mark LT can tow anything from a horse trailer to a small yacht and carry all the gear needed to arrive in style.
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The
Lincoln Mark LT is designed for customers
who want equal amounts of luxury and truck capability. It features a crew cab
design with four full-size doors and two rows of seating, providing ample
comfort for five adults. It is available in both 4x2 and 4x4 configurations. It
provides the capability and durability that pickup buyers demand
WHO'S
WHO: The customer and the market
The
Lincoln Mark LT offers a modern design interpretation of the brand's heritage
with luxury enhancements such as real Ebony wood accents, soft Nudo leather
seating surfaces and an indulgent level of standard equipment. Another enduring
Lincoln trait is attention to detail, depicted in the Mark LT with a special
French-styled pleating in the seats. The front and rear seats also incorporate a
unique quilted pattern insert, which communicates comfort and high style.
Further detail is depicted by applying the unique sew style and contrasting
color stitching to the brow of the instrument cluster.